Advertising to someone on a single device is a thing of the past.
Specific Media’s proprietary Householding technology allows advertisers to target consumers across all connected devices, while the unified measurement system and standardized reporting allow for holistic evaluation of all digital campaigns.
For the first time ever, we are able to accurately report delivery across multiple devices using a single currency. Householding clusters all of the devices into a single household unit with a unique identifier, the IP address, so all connected devices—PCs, tablets, laptops, mobile devices, and connected TVs—are treated as part of the same ecosystem, enabling advertisers to create buzz and measure integrated campaign performance across 65M U.S. households.
Householding not only lets you target the primary decision maker within the household, but also those who influence the purchase decision, utilizing the power of brand advocacy and household interaction.
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