Specific Media Launches Dynamic CircularTM Platform to Expand Retail Circulars Into Targeted Online Ads
New Offering Enables Retailers to Maximize Reach and Efficiency of Circular Advertisements
Irvine, Calif. – November 19, 2008 – Specific Media, the world's largest independent media platform, today announced the launch of Dynamic Circular, an innovative solution that enables retailers to quickly and easily expand their print circular advertisements into targeted online display ads.
While retailers spend millions of dollars each year on print circulars, newspaper readership continues to decline and an ever-growing number of consumers rely on the Internet for news and local information. By leveraging Specific Media's Dynamic Circular platform, advertisers deliver tailored ads quickly and easily to maximize the efficiency of retail circulars and improve ROI.
Specific Media Dynamic Circular leverages existing weekly print circulars by enabling retail advertisers to utilize circular content online, transforming specific promotions into online ads that target users based on geography, interest, product, gender or demographics. Combined with Specific Media's leading targeting technologies, the Dynamic Circular platform enables retailers to strategically market product offerings that match the needs of local customers.
"The Specific Media Dynamic Circular platform gives retailers who are already doing print circulars another means of reaching consumers and driving traffic into brick-and-mortar stores," said David Jakubowski, senior vice president, Specific Media. "With this new and efficient technology tool, retailers have the ability to augment their circular advertising strategy through the most targeted and measureable advertising channel available today."
The automated solution enables interactive retail circular ads to be dynamically customized and served to targeted audiences within Specific Media's Premium Network. The announcement comes on the heels of Specific Media's Dynamic Display platform introduction, which leverages the same flexible data management process to deliver highly-relevant display ads that highlight specific combinations of messages and creatives based on audience segment.
About Specific Media (www.specificmedia.com)
Specific Media is uniquely positioned as the world's largest independent media platform, solving the reach and data problems facing today's advertisers. Specific Media enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and the contextual relevance of websites visited. Specific Media's Premium Network reaches more than 150 million US consumers and 225 million consumers globally each month. With a relentless focus on delivering measurable, predictable results in a brand-friendly environment, Specific Media is defining tomorrow's marketing standards, today.