Specific Media Continues Growth, Announces Chicago Office
Irvine, Calif. and Chicago -- (BUSINESS WIRE) -- April 19, 2006 -- as a result of its continued growth, Specific Media, an innovative technology and online media company that provides advanced audience targeting capabilities to online advertisers, announces the opening of its new regional office in downtown Chicago. The office, located at 875 N. Michigan Avenue, is central to the company's expansion efforts and will be critical for servicing Specific Media's new and existing clients in the Midwest.
The office has been established as a result of increased demand from advertisers and their agencies for Specific Media's premium network and targeting capabilities. Perry Nusbaum, Specific Media's current vice president of eastern U.S. sales, will lead the efforts to staff and scale the Chicago operation. Robert Zamzow has been hired as the market's first senior account executive. The expanded footprint will enable the company to better serve advertisers in Chicago as well as other key Midwest cities such as St. Louis, Detroit, Cincinnati and Milwaukee. The company currently also has offices in Southern California and New York; with operations in other major media markets planned later this year.
"The opening of our Chicago office demonstrates Specific Media's long-term commitment to some of the more traditional industries located there such as the consumer packaged goods, automotive and retail industries," said Tim Vanderhook, Specific Media President and CEO. "While the automotive industry has been more innovative in the online space, consumer packaged goods and retailers are rapidly embracing online advertising and the targeting it provides. Our Chicago office enables us to foster closer relationships with these key advertisers and their agencies."
In addition to the new office in Chicago, the company has recently added staff members at its southern California headquarters to manage and grow its performance network, which delivers marketing results on a Cost Per Action (CPA) basis to advertisers. It has also added several seasoned online sales executives in its New York office.
About Specific Media Inc.
Specific Media is an innovative technology and online media company that enables advertisers to target audiences through advanced demographic, behavioral, contextual, geographic and retargeting technologies across a network of branded, top tier sites. Web sites in the Specific Media network reach over 75 million U.S. monthly visitors. Since 1999, the company has partnered with hundreds of top quality publishers such as: ABC, CBS, FOX, Major League Baseball, Sportsline.com and VIACOM. For additional information, visit www.specificmedia.com.