Specific Media Appoints Former Microsoft Executive Brian Burdick as Senior Vice President of Engineering
Burdick Brings Vast Product Development Experience and Industry Expertise to Rapidly Expanding Global Advertising Network
Irvine, Calif. -- July 21, 2008 -- Specific Media, the largest independent online advertising network, announced today that it has appointed Brian Burdick as senior vice president of engineering. In this role, the seasoned industry veteran will oversee Specific Media’s engineering, product management, quality assurance and technical operations.
Burdick joins Specific Media from his previous position as chief technical officer of AdECN, an advertising exchange subsidiary of Microsoft. Prior to AdECN, Burdick was one of the founding members of Microsoft adCenter where he spearheaded product development and deployment of the company’s paid search and contextual advertising programs. An expert in behavioral advertising, a Specific Media strength, Burdick is also versed in search, display, self-serve and advertising exchanges.
“Burdick’s technology experience across multiple online advertising disciplines makes him the perfect fit to drive continued innovation across Specific Media,” said Tim Vanderhook, founder and CEO of Specific Media. “His broad industry knowledge is invaluable and will help Specific Media continue to refine its expanding suite of targeting technologies.”
Burdick has more than 10 years experience in large scale advertising and business intelligence engineering. His experience correlates directly to his unique ability to offer Specific Media clients the best products available to meet their online advertising needs.
“I was attracted to Specific Media as an emerging company with unbelievable momentum and an appetite for rapid product innovation,” said Burdick. “The company’s unique access to global data and expanding reach has set Specific Media up for explosive growth, especially as the potential for new targeting technology opens up. I’m looking forward to applying my experience in such a dynamic environment.”
Specific Media’s current product offerings include demographic, behavioral, contextual, geographic and retargeting technologies. These methods eliminate inefficiencies from the media buying process by targeting consumers rather than content. As a result, marketers are able to reach to their target audiences online with unmatched scale and accuracy.
About Specific Media
Specific Media, the advertising industry's largest independent online advertising network, enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and/or the contextual relevance of websites visited. Specific Media works with many of the Fortune 500 brands including seven of the top 10 companies. The company's Premium Network reaches more than 225 million consumers globally each month. Since 1999, Specific Media has connected advertisers with target audiences across consumer branded publishers. Visit www.specificmedia.com