Specific Media Launches Contextual Targeting for Online Advertisers
Irvine, Calif. -- (BUSINESS WIRE) -- March 21, 2006 -- Specific Media, an innovative technology and online media company that provides advanced audience targeting capabilities to online advertisers, today announced the launch of its new contextual targeting solution.
This advanced technology enables agencies and advertisers to improve their campaign performance and reach a more targeted online audience. Participating advertisers purchase display or text ads on Specific Media's network of 450+ premier branded sites and target those ads to consumers based upon the content of the pages being viewed. Specific Media's contextual solution provides advertisers with the ability to target content categories, sub categories and related keywords. It includes popular consumer categories such as automotive, real estate, travel and lifestyle, in addition to thousands of granular sub-categories.
"We continue to leverage our resources to develop powerful targeting solutions for advertisers," said Tim Vanderhook, Specific Media President and CEO. "Our premium network, combined with our leading contextual, behavioral and demographic targeting technologies, gives our advertisers the ability to improve the relevance of their ads and maximize their campaign performance."
About Specific Media Inc.
Specific Media is an innovative technology and online media company that enables advertisers to target audiences through advanced behavioral, contextual, geographic and demographic technologies across a network of branded, top tier sites. Web sites in the Specific Media network reach over 75 million U.S. monthly visitors. Since 1999, the company has partnered with hundreds of top quality publishers such as: ABC, CBS, FOX, Major League Baseball, Sportsline.com and VIACOM. For additional information, visit www.specificmedia.com.