Specific Media Unveils Preferred Partner Program for Premier Advertisers and Agencies
New Program Complements Company's Portfolio of Interactive Solutions for World's Largest Advertisers
Irvine, Calif. -- April 3, 2007 -- Specific Media, the advertising industry's fastest-growing interactive media company, today announced a new program for its premier advertisers and agencies that provides them with access to a comprehensive database of anonymous user information, enabling advertisers to better understand their target audiences' online demographics and behavioral profiles in order to maximize campaign effectiveness and performance.
"Our Preferred Partner Program provides significant value to our top advertisers, giving them more control over their online campaigns, ultimately enhancing their results," said Tim Vanderhook, Specific Media president and CEO. "Leveraging our existing Premium Ad Network with this new set of tools, advertisers can gain deep insight regarding where, why and how to spend their online dollars.
Under the Preferred Partner Program, advertisers can generate detailed reports about their targeted audiences and the websites they visit, and then use this data to increase the accuracy and relevancy of their campaigns. Specific Media designed its new partner program to complement the company's existing suite of interactive advertising solutions by enabling advertisers to gather more data and leverage this information to ensure the best possible campaign results.
For example, while many ad networks have the ability to behaviorally target consumers, they are unable to advise advertisers about which specific behaviors they should be targeting to achieve the most success. Based on its proprietary technology platform and anonymous user data, Specific Media identifies which behaviors advertisers should target and gives clients access to detailed information about demographic breakdowns, most visited behavioral categories, top search keywords, and purchase categories by site visitors.
The Preferred Partner Program complements Specific Media's existing suite of targeting technologies, including demographic, behavioral, contextual, geographic and retargeting solutions. The company's ability to scale campaigns and offer customizable solutions provides advertisers with a better return-on-investment.
Specific Media's demographic targeting solutions are user-based, instead of site-based, which ensures all impressions target the advertisers' most desirable markets, resulting in campaigns that are nearly 100 percent accurate in reaching the right consumers. This functionality gives advertisers the opportunity to eliminate wasted impressions and drive more qualified results.
The company's Behavioral Targeting Index anonymously tracks each online user throughout more than 450 name brand publishers on its Premium Network, giving advertisers a more direct line to their target audiences and potential customers.
Specific Media's contextual targeting solution dynamically scans sites throughout its Premium Network in real-time to determine page content, meaning and context. This targeting solution allows the company to offer advertisers additional inventory in highly valued categories that, once again, provide a direct link to their target audiences.
While Specific Media's geographic targeting capabilities give advertisers the ability to reach audience segments by categories such as city, state and zip code, it is the company's unique ability to combine targeting technologies that sets it apart. By combining geographic targeting with other targeting methods such as demographic, behavioral and contextual, advertisers can reach highly specific audience segments such as males, ages 18-34, who live in New York City and travel frequently for pleasure.
Specific Media combines its Premium Ad network with an extensive anonymous consumer data network and patent pending methodologies to give advertisers unrivaled accuracy and scale.
About Specific Media Inc.
Specific Media, the advertising industry's fastest-growing interactive media company, enables advertisers to target consumers based on demographics, behaviors, geographic locations, and/or the contextual relevance of websites visited. Specific Media works with a number of Fortune 500 brands including seven of the top 10 companies. No other media company gives advertisers the ability to reach their target audience online with nearly 100% accuracy.
Specific Media is headquartered in Irvine, California, with offices in New York, Chicago, San Francisco, Dallas, Detroit, Los Angeles and Fort Lauderdale. Visit us on the Web at www.specificmedia.com
Ruder Finn West