Specific Media Develops Entertainment Category, Appoints New Hire to Lead the Charge

Jim Knopf joins Specific Media as category lead for entertainment

IRVINE, Calif. – Apr. 13, 2011 – Specific Media, a next generation media platform company, today announced the appointment of Jim Knopf to the newly-created position of category lead for entertainment.

Based in Southern California, Knopf is responsible for developing business planning and marketing strategies to extend Specific Media’s relationships with clients across the entertainment industry, including theatrical, home entertainment, television, music and gaming. Knopf will leverage his 20 years of experience within the entertainment industry to help build Specific Media’s presence within this important category.

“We are excited to have Jim on board to lead and strengthen our position in the entertainment category,” said Specific Media Executive Vice President Jon Schulz, who leads the company’s global category development efforts. “The entertainment vertical is very unique and requires expertise from people who have been on the inside. Jim brings that expertise.”

Knopf brings extensive expertise attained from previous positions held at entertainment, sports and software companies such as Warner Bros, CBS, King World Productions and TVG Network.

About Specific Media

Specific Media is a next generation media platform company that enables brands to seamlessly connect with consumers no matter where they are. Working across formats and screens, Specific Media makes addressable advertising a reality. Specific Media’s suite of products inspire brands to think differently about their marketing initiatives – combining formats such as video and display and incorporating creative original programming to drive deep engagement and loyalty. As consumers discover new ways to consume content in the digital era, Specific Media will make sure your brand reaches them in the ways they desire. Get – and stay – connected at Specific Media. Learn more at www.specificmedia.com.

Media Contact:
Meredith Obendorfer
Spark PR
meredith@sparkpr.com
415.321.1882

Neda Azarfar
Specific Media
nazarfar@specificmedia.com
949.861.2045