Specific Media Among the First Ad Networks to Receive New IAB Quality Assurance Certification
Leading media platform company joins elite group of vendors receiving IAB Compliance Seal, providing safe environment for brands
New York, NY and Irvine, CA April 12, 2011 Specific Media, a next-generation media platform company, today announced its certification through the new Interactive Advertising Bureau (IAB) Ad Network & Exchange Quality Assurance Certification program. Specific Media is one of the first companies to meet the rigorous training, audit, and compliance requirements for the program, which ensures that digital advertising companies are following the IABs Quality Assurance Guidelines (QAG) for ad placement and context.
The QAG enhances advertisers control over the placement and context of their ads and offers transparency to the marketplace by standardizing the information provided to advertisers. QAG is the only industry-endorsed certification program that exists today.
This announcement furthers Specific Medias longstanding commitment to brands, and its efforts to help create a safe environment in which their messages can live and engage receptive consumers. Weve always been committed to maintaining trustworthy and transparent relationships with brands, said Ron Nielsen, senior vice president of media operations for Specific Media. Advertisers deserve to understand how and where their messages reach consumers. Our participation in the IABs Quality Assurance Certification program is further validation of our adherence to accepted industry standards, and our intention to give advertisers the best possible environment for connecting with customers.
Prior to receiving the IAB compliance seal, Specific Media has consistently been recognized as a leader in creating brand safety in the online environment. In 2010, DoubleVerify, the leader in online media verification and compliance, issued two reports, both of which named Specific Media as among the top ten safest and most compliant companies in the industry. To view the most recent DoubleVerify report and read more about Specific Medias commitment to brand safety, click here.
Under the provisions of the new Quality Assurance Certification program, a compliance seal will be issued only to companies that undergo rigorous training on the QAG, conduct an intensive internal audit, and assign a compliance officer who will ensure that the company is delivering on the promises of the program.
More information about the IAB Quality Assurance Guidelines and the certification program can be found at http://www.iab.net/ne_guidelines.
About Specific Media
Specific Media is a next generation media platform company that enables brands to seamlessly connect with consumers no matter where they are. Working across formats and screens, Specific Media makes addressable advertising a reality. Specific Medias suite of products inspire brands to think differently about their marketing initiatives – combining formats such as video and display and incorporating creative original programming to drive deep engagement and loyalty. As consumers discover new ways to consume content in the digital era, Specific Media will make sure your brand reaches them in the ways they desire. Get – and stay – connected at Specific Media. Learn more at www.specificmedia.com.
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