Specific Media Appoints Drew Bordages Senior Vice President, General Counsel
IRVINE, Calif. – March 29, 2011 – Specific Media, a next generation media platform company, today announced that Drew Bordages has joined the company as its senior vice president, general counsel.
Bordages comes to Specific Media from Gibson, Dunn & Crutcher LLP, where he served as corporate counsel to a variety of public and private companies, focusing on mergers and acquisitions, strategic investments, securities offerings and general corporate advice. In his new capacity at Specific Media, Bordages is responsible for managing the company’s global legal affairs, and leads Specific Media’s data protection and privacy efforts.
“Consumer privacy is something we take very seriously and Drew’s expertise will help Specific Media continue to set a high standard in this important focus area,” said Specific Media Co-Founder and CEO Tim Vanderhook. “Drew has represented Specific Media as our outside counsel for some time and has a comprehensive understanding of our company and the industry’s legal environment. We are thrilled that he has joined our executive team.”
“I’m excited to take on this new role and look forward to overseeing the company’s legal affairs globally,” said Bordages. “In particular, with the current industry focus on consumer privacy, I am eager to work to ensure that we remain at the forefront of industry efforts to promote transparency and workable solutions for the protection of online privacy.”
Bordages has a Bachelor of Arts degree in political science from the University of Southern California and earned his law degree magna cum laude from the University of San Diego School of Law.
About Specific Media
Specific Media is a next generation media platform company that enables brands to seamlessly connect with consumers no matter where they are. Working across formats and screens, Specific Media makes addressable advertising a reality. Specific Media’s suite of products inspire brands to think differently about their marketing initiatives – combining formats such as video and display and incorporating creative original programming to drive deep engagement and loyalty. As consumers discover new ways to consume content in the digital era, Specific Media will make sure your brand reaches them in the ways they desire. Get – and stay – connected at Specific Media.
Media Contact:
Meredith Obendorfer
Spark PR
meredith@sparkpr.com
415.321.1882
Neda Azarfar
Specific Media
nazarfar@specificmedia.com
949.861.2045