Specific Media Continues to Lead Industry Privacy Efforts through TRUSTe Certification
IRVINE, Calif. March 24, 2011 Specific Media, a next generation media company, further demonstrated its commitment to protecting consumer privacy by becoming the first digital media company to be certified under TRUSTed Data Collection, a new certification program for third-party data collection from TRUSTe.
Unveiled on Tuesday at the OMMA Behavioral conference in New York, the TRUSTe program is expected to become a key tool for building and maintaining consumer trust in targeted advertising. The certification, which applies to Specific Medias global network, indicates that the companys internal privacy controls are fully compliant with TRUSTes standards of transparency, choice and accountability.
To achieve certification, an in-depth audit was conducted of Specific Medias processes, including data collection, data retention, user choice options, privacy statement and use of third-party data. According to TRUSTe research, most consumers are receptive to relevant, targeted advertising, as long as they are informed of their choices and can be sure that their personal data is being respected.
Specific Media is a signatory to the IAB Good Practice Principles, and a member of NAI and IASH. The media company is an early-adopter of the DAAs Ad Choices program, being the first to implement the Advertising Option Icon across its entire network to empower consumers with greater control over the advertising that they receive. Specific Media is also a member of the IAB Leadership Council who, in conjunction with the EASA, is working toward introducing the Ad Choices program in Europe a further testament to Specific Medias proactive approach toward privacy.
TRUSTe compliance is a continuation of our efforts to develop and embody best practices for the industry, enabling us to provide an even higher level of transparency to both consumers and advertisers, said Tim Vanderhook, co-founder and CEO, Specific Media. By becoming the first digital media company to be certified through TRUSTed Data Collection, we are strengthening our commitment to consumer privacy protection and helping drive forward industry standards in privacy compliance.
About Specific Media
About Specific Media Specific Media is a next generation media platform company that enables brands to seamlessly connect with consumers no matter where they are. Working across formats and screens, Specific Media makes addressable advertising a reality. Specific Medias suite of products inspire brands to think differently about their marketing initiatives combining formats such as video and display and incorporating creative original programming to drive deep engagement and loyalty. As consumers discover new ways to consume content in the digital era, Specific Media will make sure your brand reaches them in the ways they desire. Get and stay connected at Specific Media.
Thousands of companies rely on TRUSTes leading privacy trustmark to enhance consumer trust, drive increased registrations and transactions, and comply with complex privacy requirements. Consumers know that when they see the TRUSTe seal, they can Click with Confidence because the certified website is responsible with their personal information. TRUSTe has certified more than 40 percent of the top fifty websites, including Facebook, Yahoo, Microsoft, eBay, AOL, Adobe, AT&T, Comcast, Disney, Weather.com, Apple, LinkedIn, Web MD, and Yelp. TRUSTe also certifies many of the top advertising and technology service providers for websites. For additional information on TRUSTe and its services, please visit http://www.truste.com.