New Hire Strengthens Specific Media’s Global Category Focus
Daniel Stephenson Joins Specific Media as Senior Director of Category Development
IRVINE, Calif. – Mar. 21, 2011 – Specific Media, a next generation media platform company, today announced the appointment of Daniel Stephenson to the newly created role of senior director of category development.
Based out of Specific Media’s UK office, Stephenson is responsible for developing business planning and marketing strategies to extend Specific Media’s relationships with clients across key industries, including government agencies. In addition to his strategic role, he will also lead a team in the development of innovative solutions to enable clients in vertical sectors to maximize their digital marketing campaigns.
Stephenson comes to Specific Media from the Central Office of Information (COI) – the UK government's marketing and communications agency – where he was head of digital marketing. Stephenson spent nine years at the COI, where he was responsible for delivering digital strategy, planning and buying solutions to 35 government departments and agencies across display, search, social media, video and mobile. During his tenure, the COI maintained the UK’s largest digital marketing spend.
“Much of our success results from our ability to deeply understand the challenges our clients face and provide custom solutions that improve their business performance and brand goals,” said Specific Media Executive Vice President Jon Schulz, who leads the company’s category development efforts. “Daniel’s extensive experience within the COI and his work with government organizations provides that understanding from the inside and is an instrumental part of this effort.”
About Specific Media
Specific Media is a next generation media platform company that enables brands to seamlessly connect with consumers no matter where they are. Working across formats and screens, Specific Media makes addressable advertising a reality. Specific Media’s suite of products inspire brands to think differently about their marketing initiatives – combining formats such as video and display and incorporating creative original programming to drive deep engagement and loyalty. As consumers discover new ways to consume content in the digital era, Specific Media will make sure your brand reaches them in the ways they desire. Get – and stay – connected at Specific Media.
Media Contact:
Jeff Seedman
Ruder Finn, Inc.
Tel: 415.249.6763
seedmanj@ruderfinn.com
Neda Azarfar
Specific Media
949.861.2045
nazarfar@specificmedia.com