Specific Media Expands Exclusive Publisher Program
Leading online properties High Gear Media and AutoMedia ink exclusive third-party inventory agreements
IRVINE, Calif. – Feb. 23, 2011 – Specific Media, a next generation media platform company, today announced that High Gear Media (HGM) and AutoMedia have joined the company’s rapidly expanding Exclusive Publisher (EP) program. Based on the agreements, Specific Media becomes the only third-party content provider approved to place ads on remnant inventory throughout both publishers’ websites.
Specific Media’s EP program enables advertisers to gain exclusive access to top quality content within the company’s Premium Network of name brand publishers, ensuring positive brand association in a reputable and safe environment. By joining the Specific Media EP program, publishers are able to generate consistent revenue from branded advertisers across unmonetized areas of their sites, while maintaining a non-competitive, mutually beneficial relationship with Specific Media.
“We are aggressively expanding our EP program to include name brand publishers across a variety of sectors, enabling our customers to generate the highest return in the industry for their advertising dollar,” said Jerrold Son, vice president, network operations, Specific Media. “We’re pleased to welcome HGM and AutoMedia, two top-quality online properties in the automotive sector, to our program.”
“Specific Media consistently ranks high in customer satisfaction based in part on the strength of the premium, highly-trafficked publishers it works with,” said David Armitage, chief revenue officer, High Gear Media. “We entered into this exclusive partnership for our remnant inventory with the confidence that working with Specific Media equates to working with a quality, trusted partner that provides unmatched value to the world’s top brands. We look forward to helping Specific Media extend this value across our leading online properties.”
HGM, one of the largest producers of automotive content on the Internet, is the publisher of some of the Web’s best automotive destinations, including TheCarConnection.com, MotorAuthority.com, GreenCarReports.com and more. AutoMedia aims to be the premier provider of quality automotive content on the Web, boasting more than 60,000 pages of original content and a complete buyer’s guide for vehicle shoppers.
Through its unique mix of sophisticated targeting technologies, differentiated consumer data, exclusive access to premium publishers and unparalleled online video capabilities, Specific Media provides valuable online experiences for brand advertisers worldwide.
About Specific Media
Specific Media is a next generation media platform company that enables brands to seamlessly connect with consumers no matter where they are. Working across formats and screens, Specific Media makes addressable advertising a reality. Specific Media’s suite of products inspire brands to think differently about their marketing initiatives – combining formats such as video and display and incorporating creative original programming to drive deep engagement and loyalty. As consumers discover new ways to consume content in the digital era, Specific Media will make sure your brand reaches them in the ways they desire. Get – and stay – connected at Specific Media.
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