Specific Media Appoints New Executives to Lead Technology And Product Efforts
Fabrizio Blanco appointed Chief Technology Officer and Jason Knapp named EVP of Product
IRVINE, Calif. – Feb. 14, 2011 – Specific Media, a next generation media platform company, today announced the appointments of Fabrizio Blanco as chief technology officer and Jason Knapp as executive vice president of product.
Blanco brings more than 15 years of engineering and systems architecture experience to Specific Media. He previously served as CTO at Strategic Data Corp (SDC), which was acquired by Fox Audience Network (FAN) in 2007 and later acquired by the Rubicon Project. During his tenure as SVP of engineering and chief architect at FAN, Blanco developed the world’s largest display ad serving and optimization technology. He holds multiple pending patents, several of which he co-authored with newly appointed Specific Media Product EVP Jason Knapp, including the industry’s first implementation of real-time bidding technology.
A co-founder of SDC, following its acquisition Knapp served as vice president of monetization products at FAN. There he led a number of critical initiatives including product managing the creation of FAN and Myspace’s ad serving platform. In his new role at Specific Media, Knapp leads the company’s ongoing product innovation efforts. Knapp brings 16 years of Internet industry experience, including 11 years focused on ad monetization, serving and optimization. He also aided in launching several technology ventures and provided strategic consulting for top technology companies such as Intel, HP and Microsoft.
"As Specific Media continues to aggressively expand and drive global innovation across media channels, we attract the brightest minds in the industry to our executive ranks,” said Tim Vanderhook, co-founder and CEO of Specific Media. “We are pleased to have two seasoned industry veterans at the helm, leading the effort to drive the company’s technology forward, and we are confident that Fabrizio and Jason’s tremendous contributions will make an immediate and long-term impact on the organization.”
About Specific Media
Specific Media is a next generation media platform company that enables brands to seamlessly connect with consumers no matter where they are. Working across formats and screens, Specific Media makes addressable advertising a reality. Specific Media’s suite of products inspire brands to think differently about their marketing initiatives – combining formats such as video and display and incorporating creative original programming to drive deep engagement and loyalty. As consumers discover new ways to consume content in the digital era, Specific Media will make sure your brand reaches them in the ways they desire. Get – and stay – connected at Specific Media.
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