Specific Media Promotes John Chung to Vice President of Sales, Great Lakes Region
Digital Media Veteran Brings More Than 12 Years of Automotive Experience to New Role
IRVINE, Calif. – Feb. 9, 2011 – Specific Media, a next generation media platform company, today announced the promotion of John Chung to Vice President of Sales for the Great Lakes region.
In his new role, Chung will leverage his 12 plus years of experience managing digital initiatives for major brands, overseeing business in the Detroit market and surrounding region.
Chung joined Specific Media in 2007 as Director of Sales and Client Services. In his four years with Specific Media, Chung has played an integral role in developing innovative products for some of the company’s top customers and building solid relationships at both the client and agency level. Prior to Specific Media, he held management positions at Young & Rubicam, Organic, Inc. and Microsoft, where he achieved significant growth in year-over-year online advertising revenue for his accounts and was recognized as a top performer for MSN.
“John has a wealth of digital experience in the automotive vertical and his deep understanding of the digital advertising landscape combined with his teamwork and leadership make him a natural choice to lead the Great Lakes team,” said Jon Schulz, Executive Vice President, Specific Media. “We’re confident that John’s strong client relationships and expertise will help Specific Media continue to grow the company’s well-established presence within the region.”
About Specific Media
Specific Media is a next generation media platform company that enables brands to seamlessly connect with consumers no matter where they are. Working across formats and screens, Specific Media makes addressable advertising a reality. Specific Media’s suite of products inspire brands to think differently about their marketing initiatives – combining formats such as video and display and incorporating creative original programming to drive deep engagement and loyalty. As consumers discover new ways to consume content in the digital era, Specific Media will make sure your brand reaches them in the ways they desire. Get – and stay – connected at Specific Media.
Media Contact:
Jeff Seedman
Ruder Finn, Inc.
Tel: 310.717.3005
seedmanj@ruderfinn.com
Christine Schoultz
Specific Media
949.861.8898
cschoultz@specificmedia.com