Specific Media Adds Leading Online Properties to Exclusive Publisher Program
Specific Media advertisers gain sole third-party advertising placement access to ClassicCars.com, CarDomain.com and Zeroto60times.com as the media company establishes exclusive agreements with premier publishers
Irvine, CA – November 23, 2010 – Specific Media, a next generation media platform company, today announced exclusive agreements with ClassicCars.com, CarDomain.com and Zeroto60times.com to be the only third-party content provider approved to place ads throughout the publishers’ websites.
The agreements enable Specific Media to further expand and add value to its Premium Network, which is comprised entirely of name brand publishers and top quality content to ensure advertisers the highest degree of positive brand association. Through Specific Media’s Exclusive Publisher (EP) program, advertisers gain exclusive third-party access to popular online properties spanning a number of key industries.
“We are excited to welcome three highly successful automotive websites to our EP program and will immediately extend the benefits to our customers,” said Ron Nielsen, senior vice president, Media Operations, Specific Media. “Brand advertisers and their agencies turn to Specific Media to reach their audiences in the highest quality environment, and we are making that possible through brand safe inventory and exclusive publisher relationships that are unique in the industry.”
By joining the Specific Media EP program, publishers generate consistent revenue from branded advertisers across unmonetized areas of their sites while maintaining a non-competitive, mutually beneficial relationship with Specific Media.
“We chose to work exclusively with Specific Media based on its roster of highly recognizable endemic and non-endemic brand advertisers, its customer service and its unique knowledge of the marketplace,” said Roger Falcione, president and CEO of ClassicCars.com. “This type of partnership falls directly in line with our on-going initiative to provide the classic vehicle and collectible car market with unmatched online brand placement and product merchandising efficiencies. This effort also coincides with our work to provide the enthusiast with a wealth of services to draw from throughout the life of their vehicle ownership. We look forward to an exciting partnership with Specific Media.”
The Specific Media EP program is growing quickly and the company plans to continue adding additional publishers throughout 2010 and 2011. By combining its sophisticated targeting technologies, differentiated consumer data, exclusive access to premium publishers, and its recently acquired online video capabilities, Specific Media provides valuable and impactful online experiences to its clients and their audiences.
About Specific Media
Specific Media is a next generation media platform company that enables brands to seamlessly connect with consumers no matter where they are. Working across formats and screens, Specific Media makes addressable advertising a reality. Specific Media’s suite of products inspire brands to think differently about their marketing initiatives – combining formats such as video and display and incorporating creative original programming to drive deep engagement and loyalty. As consumers discover new ways to consume content in the digital era, Specific Media will make sure your brand reaches them in the ways they desire. Get – and stay – connected at Specific Media.
Ruder Finn, Inc.