Specific Media Sharpens Customer Focus with Two Executive Promotions
Irvine, Calif. – August 24, 2009 – Specific Media, the world’s largest independent media platform, today announced the promotion of two key executives based in the Eastern region. The promotions, effective immediately, enable Specific Media to bolster the organization’s already strong focus on customer and employee relations throughout the East Coast.
Perry Nusbaum has been promoted to senior vice president, agency relations from his previous position of vice president of Eastern U.S. sales. In his new role, Nusbaum is focused on driving high level partnerships with ad agencies on the East Coast and Midwest. Nusbaum facilitates new types of joint ventures which focus on two of Specific Media’s core differentiators, advanced analytics capabilities and deep access to consumer data.
Bill Schild has been appointed to lead the Eastern U.S. sales territory from his previous role of regional vice president of East Coast sales. In his new role, Schild will oversee sales and operations for all East Coast offices including New York, Boston and Atlanta. Schild brings more than 10 years of media experience to his role. Among his responsibilities, he helps to educate clients and prospects on best practices to remove inefficiencies from the media buying process through the use of the company’s exclusive user targeting technologies. Schild will also be tasked with growing the Specific Media sales force throughout the Eastern U.S. and equipping them with the tools necessary to meet the company's aggressive growth plans.
About Specific Media
Specific Media is uniquely positioned as the world’s largest independent media platform, solving the reach and data problems facing today's advertisers. Specific Media enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and the contextual relevance of websites visited. Specific Media's Premium Network reaches nearly 160 million US consumers and 260 million consumers globally each month. With a relentless focus on delivering measurable, predictable results in a brand-friendly environment, Specific Media is defining tomorrow's marketing standards, today. Visit www.specificmedia.com.
Ruder Finn, Inc.