MileOne Automotive Selects Specific Media for Exclusive Online Advertising Partnership
Irvine, Calif. – July 10, 2009 – Specific Media, the world's largest independent media platform, today announced an online advertising partnership with leading automotive group, MileOne Automotive. The MileOne Automotive agreement marks another key Specific Media partnership in the automotive sector, further advancing the organization’s leadership position in an important category that continues to experience tremendous growth for Specific Media both in the United States and Europe.
One of the nation’s largest privately held dealer groups, MileOne Automotive represents 28 major automotive brands including Honda, Nissan, and Mercedes in 63 retail locations throughout the East Coast. In addition, MileOne Automotive manages collision-repair centers, and provides vehicle leasing and car rentals through its Allstate division.
Utilizing Specific Media’s proprietary targeted display and data technologies, MileOne will target automotive in-market shoppers across the Specific Media premium publisher network. Delivering the right message to the right customer at the right time, Specific Media will ensure that MileOne’s advertising dollars are spent talking to customers who are in-market for an automobile.
"With their vast experience in the automotive industry, Specific Media aligns perfectly with MileOne Automotive and we’re excited to partner with the organization to help us meet our online advertising goals and objectives," said David Metter, CMO, MileOne Automotive. "MileOne is not new to online advertising, and Specific Media provides an efficient and effective solution that ensures our online advertising dollars continue to be well spent. They were an obvious choice as we looked to revamp our online efforts in order to reduce wasted impressions and maximize efficiency across our properties."
"Automotive manufacturers and retailers worldwide are seeking new ways to cut through the clutter and enhance user engagement in order to drive sales growth in a very difficult auto market," remarks Jon Schulz, SVP, Head of Global Automotive, Specific Media. "We’re thrilled to partner with MileOne Automotive as their exclusive online advertising partner."
About MileOne Automotive
MileOne Automotive operates 63 retail automotive franchises representing 28 different brands and nine collision centers in Pennsylvania, Maryland and Virginia with a focus on the Baltimore-Washington, Hampton Roads/Virginia Beach and Wilkes-Barre/Scranton major metro areas. MileOne.com allows customers to research new, used and fuel-efficient luxury, import and domestic cars and trucks, send information about vehicles to mobile devices, schedule service appointments, buy parts and accessories, play automotive games, and download automotive wallpaper and mobile ring tones. For more information or to find a quality MileOne dealership near you, please visit www.mileone.com.
About Specific Media
Specific Media is uniquely positioned as the world’s largest independent media platform, solving the reach and data problems facing today's advertisers. Specific Media enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and the contextual relevance of websites visited. Specific Media's Premium Network reaches more than 160 million US consumers and 225 million consumers globally each month. With a relentless focus on delivering measurable, predictable results in a brand-friendly environment, Specific Media is defining tomorrow's marketing standards, today. Visit www.specificmedia.com.
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