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Specific Media Boosts European Presence with Expansion into Sweden

Online advertising network brings world-class technology and client service to Sweden's advertising and publishing communities

Irvine, CA – 8 March 2010 – Specific Media, the pioneering online advertising specialist, today announced its expansion into Sweden. The opening of its Stockholm office follows launches in Denmark and Norway in 2009 and reflects the company's aggressive growth strategy for Northern Europe.

Industry veteran Göran Eklöf has been recruited as Country General Manager to drive operations in Sweden. He brings more than twelve years experience in media and online to the role, including leadership positions at both Yahoo! and TradeDoubler. He also launched a search engine and a pay-per-click ad network in Sweden as part of search portal Schibsted Sök. In this role he was operatively and strategically responsible for launching, developing and commercializing Schibsted's investment in search.

Colin Petrie-Norris, International Managing Director for Specific Media, said, "Specific Media continually strives to offer advertisers unprecedented levels of scale and accuracy. With Göran at the helm, we look forward to generating the same levels of interest and excitement in our services in Sweden that we have seen in Norway and Denmark and indeed France, Germany and the UK."

Eklöf added, "With offices already well established in Northern Europe, the Stockholm branch is an exciting next step in the growth of the company. We hope to further build on Specific Media's presence in the region and create a valuable offering for the advertising and publishing communities. In short, we're all hugely excited by the potential of this region."

Göran was educated in economics at the University of Stockholm and has since studied business and corporate analytics in Belgium and Sweden respectively.

Specific Media is a global technology and online media company that enables advertisers to reach target audiences with unprecedented scale and accuracy. The company connects advertisers with target audiences across its premium network of name brand publishers through advanced demographic, behavioral, contextual, geographic and retargeting technologies.

About Specific Media

Specific Media is uniquely positioned as the world's largest independent media platform, solving the reach and data problems facing today's advertisers. Specific Media enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and the contextual relevance of websites visited. Specific Media's Premium Network reaches nearly 160 million US consumers and 260 million consumers globally each month. With a relentless focus on delivering measurable, predictable results in a brand-friendly environment, Specific Media is defining tomorrow's marketing standards, today. Visit www.specificmedia.com.

Media Contact:
Will Campbell and Fran Kirkham
Band & Brown Communications
Tel: 020 7419 7000
specificmedia@bbpr.com

Christine Schoultz
Specific Media
949.861.8898
cschoultz@specificmedia.com

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