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Specific Media Recruits Industry Veteran for Client Development Role

Appointment underpins company's commitment to providing distinct and innovative services to clients

London, UK – 3 December 2009 – Specific Media, the pioneering online advertising specialist, has appointed industry veteran Eric Clemenceau as Senior Vice President of Client Development.

Within this newly created role, Eric will expand the scale and depth of Specific Media’s partnerships with key advertisers across Europe and the USA, as well as supporting its rapid expansion into new markets. He will spearhead business development initiatives, be heavily involved in product development internationally and generate both new business and strategic partnership opportunities for the company.

“Specific Media has, in what has been an incredibly successful year, evolved and expanded rapidly in line with the needs of our advertiser clients. It is exactly this growth and momentum that we intend to continue with the appointment of Eric Clemenceau,” said Colin Petrie-Norris, MD, International, Specific Media. “Eric, with his experience and expertise, is going to drive client development initiatives within the business and I am personally thrilled that he has joined the team.”

Clemenceau has almost 25 years experience in the media industry, with almost a decade of his career spent as Vice President and Senior Vice President at Turner International for CNN. Prior to this, he worked as Chief Revenue Officer at Massive, an in-game advertising company that was acquired by Microsoft. Most recently Clemenceau held the position of Senior Vice President, EMEA at IPTV provider Joost, where he was responsible for the company’s business and advertising strategies and building the EMEA team.

Commenting on his appointment, Mr. Clemenceau said, “Throughout my career, I’ve strived to fulfill the goals set by marketing teams around the world – joining Specific Media at this time enables me to further this vision. The company is leading the way in the world of online advertising and has something truly revolutionary to offer advertisers globally -I look forward to becoming a part of it.

The creation of the role follows Specific Media’s success in the recent IPA Digital Media Owners Image Survey and is indicative of the company’s service-led culture.

About Specific Media

Specific Media is uniquely positioned as the world’s largest independent media platform, solving the reach and data problems facing today's advertisers. Specific Media enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and the contextual relevance of websites visited. Specific Media's Premium Network reaches nearly 160 million US consumers and 260 million consumers globally each month. With a relentless focus on delivering measurable, predictable results in a brand-friendly environment, Specific Media is defining tomorrow's marketing standards, today. Visit www.specificmedia.com.

Media Contact:
Fran Kirkham / Will Campbell
Band & Brown
Tel: +44 207 419 7330 / 6975
specificmedia@bbpr.com

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