The more you know, the better you do.
Using our exclusive access to data, strategic partnerships and dedicated in-house analytics team, we publish our own industry research to provide helpful insights to advertisers.
Find out with Specific Media's new retail benchmark study. Specific Media recently conducted a study analyzing retail advertising campaigns on its network. The resulting analysis provides advertisers with valuable industry benchmarks to inform their future advertising strategies.Download Specific Media's retail advertising study to see the impact of advertising on:
- Website visitation
- Consumer engagement: time spent, pages visited
- Competitive share
To address advertiser needs for greater measurability and insight, Specific Media conducted a study using Ad Effectiveness data backed by comScore analytics.
Advertisers have long been aware of the benefits of investing in Search Engine Marketing (SEM), but many are unaware of the synergy between display advertising and search. The data in this study suggests that display advertising has a significant impact on search, contributing to lifts in search for brand and segment terms and incremental subsequent clicks on paid and organic listings.