Data is good. Knowing what it means is better.
Knowing what to do with it is best.
The consumption of digital media can be measured and analyzed in meaningful ways that are simply not available in the traditional media environment. For years, this has been a double-edged sword. Sometimes, more data leads to more confusion.

By leveraging our unique data in combination with our strategic partnerships, our dedicated in-house analytics team offers custom analysis and insights about your target consumers, your brand and your marketing initiatives.
Pre-campaign
You’ve done it a million times, but before you follow the formula for the million-and-first time, let us see if we can discover any additional data gems that can inform your ad strategy. By analyzing your audience, we can share: demographic profiles, purchase habits and competitive set information.
Mid-campaign
Everyone can give you impression counts and click-through-rates, but what good does that do, really? Wouldn’t you rather discover things like: regions that most cover your in-market population, optimal ad-frequency, or time to conversion?
Post-campaign
You’ve connected with your target consumers. Now what? We’ll tell you all you need to know about your campaign and its effects. Which consumer segments were reached? What was the impact? How did it affect brand favorability? What should you do next?