When it comes to our contextual targeting technology, content is king.
Our contextual targeting technology delivers your ads to the right audience at the right time in exactly the right place.
We classify web content into more than 3,300 categories, so you can reach interested consumers through top-level categories such as Automotive or focus on granular sub-categories such as Trucks and Ford.
Our sophisticated technology yields highly targeted inventory outside of and in addition to standard category placements offered by other advertising networks.
How we do it:
- We analyze web content and meaning to classify each web page in real-time and assign a Content Relevancy Score (CRS) based on more than 3,300 categories.
- Based on the pages’ CRS, we deliver your automotive ads to consumers who are actively viewing automotive-related information.
- Your ads appear not only on category-related websites, but also on news and editorial sites related to your product. Furthermore, our contextual targeting technology filters negative content, so your ads appear in only positive contexts.
Personally Identifiable Information (PII) is not included in Specific Media’s consumer data.
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