Ad Specifications

FOR ADVERTISERS

Specific Media supports all standard IAB in-page display, Flash, rich media, video pre-roll and text ad units.

Ad Unit	Dimensions	Max File Size GIF / JPEG	Max File Size Flash
Leaderboard	728 x 90	35K	50K
Rectangle	300 x 250	35K	50K
Small Rectangle	180 x 150	20K	30K
Skyscraper	120 x 600	35K	50K
Wide Skyscraper	160 x 600	35K	50K
Tower	300 x 600	35K	50K
Flash Animation Details Flash 6 minimum ClickTAG specs for ActionScript 2.0 and earlier: Must be coded with "clickTAG" as the click-through macro. EXAMPLE: getURL(clickTAG,"_blank"); ClickTAG specs for ActionScript 3.0: Must be coded with “clicktag” as the click-through macro in all cases, including if/else statements and the use of variables. EXAMPLE: if (clicktag.substr(0, 5) == "http:") {getURL(clicktag, “_blank”)} Back-up GIF or JPEG 18 frames per second (FPS)

Ad Unit	Initial Dimensions	Initial Max File Size	Final Dimensions	Final Max File Size	Panel Expand Direction
Leaderboard	728 x 90	40K	728 x 270	100K	Down
Rectangle	300 x 250	40K	500 x 250	100K	Left or Right
Skyscraper	120 x 600	40K	300 x 600	100K	Left
Wide Skyscraper	160 x 600	40K	300 x 600	100K	Left
Animation Details 5 loop max 15-second animation max 5 panel max User-initiated audio Close button available

Ad Unit	Dimensions	File Type	Max File Size
Streaming Video	640 x 480 (4:3 aspect ratio)	.mov, .avi, .mp4	2.2MB
Companion Banner Ad	300 x 250	.gif, .jpeg, .swf	GIF/JPEG 20K
Animation Details 1 loop max 30-second video max 15-second banner animation max 30 frames per second (FPS) 3rd party or 1 x 1 pixel tracking User-initiated video

Ad Unit

Dimensions

File Type

Max File Size

Streaming Video

640 x 480
(4:3 aspect ratio)

.mov, .avi, .mp4

2.2MB

Companion Banner Ad

300 x 250

.gif, .jpeg, .swf

GIF/JPEG 20K